—————— News Light up your child’s face (and their college savings) this year

As the holiday season approaches, we, as parents, are asked by grandparents, family friends, and relatives: 'What does your child want for the holidays?' We aim to find the perfect gift...but down the road, will our kids truly value another toy, game, or outfit?

Fortunately, one of the best presents we can give this year isn’t found on Amazon or in toy stores - it’s an Edvest 529 College Savings Plan. More than just a thoughtful gift, an Edvest 529 account can provide long-term benefits, such as helping to secure our children’s future education and financial stability.

Contributing to a college savings account is a gift that can last a lifetime—and with Edvest 529, it's simple to do.

Unwrapping Edvest 529

Edvest 529 is a tax-advantaged investment account that can be used to save, invest, and pay for future education expenses such as college tuition, housing and food, books, supplies, and more. The funds are not limited to just Wisconsin colleges either. Edvest 529 funds can be used at any accredited in-state or out-of-state colleges and universities, and many schools abroad. Funds can also be used to pay for two-year technical degrees, trade programs, or registered apprenticeships.

And Edvest 529 offers triple tax benefits. Wisconsin taxpayers may claim a state tax deduction on contributions made to an Edvest 529 plan, up to $5,000 per beneficiary for single filers or married couples filing jointly, or up to $2,500 for married couples filing separate. Limitations apply. Additionally, earnings grow tax deferred at the state and federal level, and withdrawals are 100% taxfree for qualified education expenses.

The Gift that Can Keep on Giving Grandparents, aunts, uncles, and even family friends can open an Edvest 529 College Savings Plan account for any child they wish to help support. The Edvest 529 account owner maintains control of their funds, chooses their investment portfolios, and determines when and how withdrawals are made for their student’s future education.

Once an account is open, gift givers can contribute to an Edvest 529 account using the Ugift platform. With this simple gifting option, the account owner simply shares a unique Ugift code for each child with family and friends, and with just a few clicks, a gift contribution can be made.

Account owners are notified when funds are added— so they can feel the joy of watching their children’s account grow over time. And any Wisconsin taxpayers contributing to an Edvest 529 account may be eligible for a state tax deduction, making gifting to an account a win not only for the student, but for friends and family as well.

Wisconsin Families Giving College Savings Grandparents Jim and Vicki Sadowski of Pewaukee, Wisconsin, have seen the benefit of saving over time. “Our initial goal was to cover at least two years of each grandchild’s college tuition, but we now believe we will be able to cover the tuition for all four years,” says Jim Sadowski on saving in an Edvest 529 account on behalf of his grandchildren. 'Today, as our first grandchild nears entry to college, we experience a great amount of satisfaction knowing that one of the legacies we will leave for our grandchildren is the ability to graduate from college debtfree... and what a tremendous gift that is for an adult child or grandchild.”

Holiday Bonus Incentive for New Accounts

To help make the holiday season even more joyful, Edvest 529 is offering a special holiday promotion for new account owners.

Simply open an account with a minimum of $1,000. Set up recurring contributions of $50 or more per month until June 30, 2025, then get a $100 bonus.* 'Contributing to an Edvest 529 college savings plan account can be one of the most meaningful gifts you can give a child. It’s a present that can grow with them and helps secure their future education and financial stability. It also can give families peace of mind knowing that their loved ones’ futures are being invested in,” said Wisconsin Department of Financial Institutions Secretary Cheryll Olson-Collins. The Wisconsin Department of Financial Institutions administers the Wisconsin 529 College Savings Program, which includes the Edvest 529 college savings plan. “We hope Edvest 529’s special holiday bonus offer for new account owners encourages families, family friends, and relatives to start their education savings journey for any child they wish to help support this holiday season,” added Olson-Collins.

What better time to start saving for your child’s college education than now? Light up the holidays with Edvest 529 - a gift that can last a lifetime. To learn more, visit Edvest.com.