Just waiting around

Back Home By Chris Hardie

As hurried and busy as life seems these days, we still spend plenty of time waiting. Estimates are that we can spend an average of six months of our life, waiting.

I thought about waiting recently, as I was doing just that – sitting in a clinic waiting room. A little research and I found a LinkedIn post from futurist Jim Carroll, that sheds some light on where and how much we wait.

Caroll cites a Timex survey, which breaks down the average American wait time:

• For the bus or train, on average of 20 minutes a day

• Whenever visiting a doctor, 32 minutes • In security lines, whenever traveling, 28 minutes

• For a significant other to get ready to go out, 21 minutes

• On hold for customer service, 13 hours, annually

• Stuck in traffic, 38 hours, each year

• Those living in big cities, sit in traffic for more than 50 hours, annually

• About 37 billion hours, each year, in line somewhere Most of the time we spend waiting, we try to fill up with other distractions. In my 45 minutes of waiting in a clinic room, nearly every other visitor pulled out a smartphone to fill the time.

Gone are the days when stacks of wellthumbed magazines were piled on corner tables for perusal. It was a dive into history, as some publications were several years old.

But, recently, I was in a clinic waiting room and there were some vintage magazines from 1993. They had to have come from someone’s private stock, as they were in excellent condition. It was actually fun thinking back to the days when I had more hair and less chin.

I don’t mind passive waiting – like sitting around – as much as I detest being held hostage at the other end of a phone line. It’s even more frustrating when your time invested results in nothing gained, when you are cut off or transferred to some other department, where you have to repeat your complaint again and again.

I call it the loop of doom – keep transferring a customer you have no means or intent of helping – until the end of time or until they give up, whichever comes first.

However, waiting rooms at clinics are more important than some might think, studies have shown. And it’s not about wait time.

A report from the consulting company Qualtrics, found that unpleasant waiting rooms were the single most cited reason that patients said they would stop returning to a healthcare facility.

When asked about what would cause them not to return to a primary care office, 29 percent of patients said they were turned off by unpleasant waiting rooms vs. 6 percent, who said long wait times.

I think most folks understand that physicians – particularly those in primary care – are under incredible time constraints. They see patients with many health issues and try to allocate time to the unknown, every patient brings through the door.

Some studies suggest patients respond more favorably in clean, comfortable waiting rooms, that feature healthcare or educational materials. A waiting room manager could serve as the link between the patient and the system.

I prefer someplace quiet, where I can sit comfortably and not feel crowded. Sometimes, a few minutes in peace and quiet is the best medicine, in a hurry-up-and-wait world.

Chris Hardie spent more than 30 years, as a reporter, editor and publisher. He was nominated for a Pulitzer Prize, and won dozens of state and national journalism awards. He is a former president of the Wisconsin Newspaper Association. He can be reached at chardie1963@gmail.com.