Peterson named new CEO at Medford Co-op

Medford Cooperative is proud to announce the appointment of Erin Peterson as General Manager/CEO, effective January 31, 2025.

Erin Peterson will assume the General Manager/CEO role after being employed with the Medford Cooperative in various management and leadership roles over the course of the last 20 years. Most recently being promoted as the Director of Retail Services in August of 2024, Peterson became the Interim General Manager/ CEO in September after the resignation of the former General Manager/CEO.

Peterson attended school at Edgewood College before starting her retail management career with PDQ Food Stores in Madison, WI. After returning to the Rib Lake area, she joined Medford Cooperative and has been a key asset in store management, staff development and many processes across the retail services. She was integral to the launch of online shopping at Medford’s County Market, and many store programs such as the Member’s Save 8 Cents Off promotion and the Fuel Up with Points Card used by a local business. Peterson and her team were instrumental in transitioning new acquisitions into Medford Cooperative’s branding, policies and procedures. As the Director of Retails Services, she was responsible for overseeing nine retail locations with over 250 employees.

“Erin has proven to us that she is committed to Medford Cooperative, our patrons and employees,” said Brad Dahlvig, President of the Board of Directors. “She consistently demonstrates

See PETERSON on page 4 her passion and dedication to our mission and has the drive to lead the Cooperative into its next chapter.”

“Medford Cooperative has a long history with the community, a relationship built on quality, value and customer service,” said Peterson. “I am excited to help us get back to our roots, as well as, look forward to the opportunities in which we can grow our community connections and offer our customers the best service possible.”

This leadership change demonstrates Medford Cooperative’s commitment and dedication to their patrons as a community-owned Cooperative.

About Medford Cooperative Medford Cooperative is a memberowned, producer cooperative that was founded in 1911, making it one of the oldest cooperatives in the state of Wisconsin. The Cooperative is diversified with departments in agriculture (feed/ grain and agronomy), energy (refined fuels and propane), retail (grocery, hardware and convenience stores), and IT services. For more information, go to www. medfordcoop.com.