Morrie’s takes over the ownership of Chilson’s

Morrie’s Auto Group has acquired Chilson Motors, which includes Chilson Cadott Chrysler Dodge Jeep RAM, Chilson Chippewa Falls Chrysler Dodge Jeep RAM and Chilson Eau Claire Subaru. The Chilson family has owned the dealership for 65 years.

“We truly want to thank everyone for all of their support,” said the Chilson family. “We feel honored and privileged to be a part of this community. Without our employees, this would not have been possible.”

In addition to the opportunity to serve the people of Cadott, Morrie’s is looking forward to enhancing its charitable giving activities in the Chippewa Valley. While the transaction will also bring increased capabilities and scale at the newly acquired locations, the Morrie’s and Chilson’s values will remain unchanged.

“These businesses share many of the same core values as Morrie’s, including serving their communities with heart, humility and integrity,” said Lance Iserman, CEO of Morrie’s. “The team is proud the stores will have the same great people and same great service.”